2. consumer & market

  • Brand Equity (Health)
  • Profiling / Segmentation
  • Advertising Effectiveness
  • Market Funnel Assessment
  • Value Identification
  • Articulation Value and Effectiveness
  • Forecasting
  • Price Modeling / Price Elasticity
  • Market Funnel Assessment
  • Sample / Panel Management
  • Phenomenology
  • Grounded Theory
  • Case Study
  • Ethnography
  • Econometric Modeling
  • Demand Forecasting
  • Marketing Mix Modeling
  • Environmental Scanning