Sparks Research marked its 51st year in 2022 with a number of projects that highlight the hallmarks of our approach: precision, insight, and timeliness. We provide companies of all sizes and in all industries with data comprehension and insights powered by best-in-class analysis, cutting-edge and flexible methods, and high-touch customer service.
Indeed, since our founding, we have translated marketing research findings into marketplace solutions for our clients. These findings include global Fortune 100 companies and leading national and regional companies in industries such as financial services, retail, automotive, professional services, utilities, higher education, healthcare, consumer packaged goods, manufacturing and general services industries.
In short:
The answers are here.
2022 Endeavors
We have been busy and 2022 was a great year! We added several new clients to our growing list in the higher ed, healthcare, energy, and financial services industries. Our new initiatives spanned the globe with several international and national survey engagements (consumer and B2B). We’ve also supplied some regional needs related to CX and brand health.
Our methodologies continue with online, telephone, mixed mode (online and telephone), QRE onsite surveys, online qual research and managed services (we are your Qualtrics programming experts). Our analytic offerings continue to grow as well, with CX/CES benchmarking and drivers, new product development (conjoint), pricing elasticity and defining ever-changing brand personas through segmentation analysis.
Our 6 Core Solutions
Our high-level and all-encompassing solutions allow Sparks Research to cover the range of the marketing research field for our clients.
We would welcome the opportunity to share more and to learn about how we can help you.
