Have you ever thought of yourself as a coach? It may surprise you that we all should! Each day we coach others whether we admit it or even realize it.
Hey, I am not an expert in EVERYTHING! I can’t be, so I surround myself with those who are. I don’t “cut my own hair” or “cut my own grass.” These are NOT my fields of expertise! Not even close! However, I have been in marketing research for 26 years here at Sparks Research and a Fitness Coach for over 30 years. I still do not know it all, but I am constantly seeking knowledge in both fields AND surrounding myself within my fields of “expertise” with other “experts”.
I do not teach “BARRE” and I do not “Run tabulation” or “Calculate weights.” (At my fitness studio I do some different weight calculating, but that is for another day and another conversation!)
So why do companies who ARE NOT experts in data collection and data literacy attempt to collect and analyze their own data? It is just not smart. Do you cut your own hair?
Hmmm - You don’t have to hire Sparks Research BUT you must hire a Marketing research firm, “the experts!” Of course, you can always consult Sparks Research because... “The Answers Are Here.” I know a shameless plug - right!?
Cheers to being a coach in your field and to hiring and surrounding yourself with other field experts!
