All marketers who conduct research should know that in order for findings to be of value and use, they must be both reliable and valid. But how well do you know these terms?
The Four Best Statistics Books I've Ever Read
Sparks Research, Clemson Business School Establish Internship
Marketing Mind Control: The Subconscious Side of Branding
When you see something, you don't just see the physical object in front of you. You see what it means to you. And when that product has emotional value, you chose it over competitors. This instinctual pull towards a brand is your subconscious mind guiding your decisions. Every experience you have with a brand is automatically added to a massive subconscious network of feelings and associations about the brand. These subconscious associations form the gut feeling you have towards a brand, which becomes your intuition, motivating and influencing your buying behavior.
Staying on Target - Build & Execute Strategy around a Sustainable Target
Whether you're writing a questionnaire for marketing research or building a five year company strategy, you must start with a clear, sustainable target (avoiding a "moving target"). As obvious as this seems, the lack of a well defined target is a critical mistake we see time and time again. Learn why the execution formula - set a sustainable target, align your strategy to the target, and execute according to your target - is critical to success.
Be One With The Crowd - Understanding Crowd Behavior and What Drives It
49 Terms To Prevent Millennial FOMO (fear of marketing oblivion)
Correlation vs. Causation - A Lesson in Careful Interpretation
Understanding the difference between correlation and causation is a critical skill for any business or marketing analyst, as well as any managers or executives using data analysis to drive business decisions. Knowing how they work, and being able to distinguish between a causal and non-causal relationship could be the difference in a multi-million dollar decision working in your favor, or helping out your competitors.
Part 1 of The "Marketing Analyst's Guide to Business Statistics" Series
All’s Well that Ends Well: Happy Endings To Customer Experience
The way we experience something is not the way we remember it. According to peak-end theory, we don't remember our feelings throughout an event or experience, but rather our emotions at the peak and end of that experience. By utilizing the peak-end rule, you can take customer satisfaction into your own hands and influence the way your customers remember you.
5 Mistakes You're Making Marketing to Millennials
“Millennial,” the all too familiar buzzword that strikes fear into the hearts of every silver-haired executive. The prodigal child who refuses to be reached by the marketing marvels of the Mad Men era. But what exactly are Millennials, and why are countless blogs, books, and seminars dedicated to deciphering them?
