Do You Know What Makes Your Customers Tick?
The Power of Why
As a full-service marketing research firm, understanding your business is our top priority. Thinking beyond the data, finding the underlying and fundamental truths that profoundly impact your success – that is our purpose. Welcome to Sparks Research and The Power of Why.
Sparks Research’s Jon Christiansen writes “Understanding the role of social influence in consumer behavior” for Quirk's Marketing Research Review March 2012. Click here to read the full article.