Why Sparks Research?
Let's face it: There are plenty of marketing research firms across the U.S. But, in terms of professionalism, quality, accuracy, scope and insight – or WHY, the most important piece – Sparks Research's ability stretches broadly throughout the marketing research field. As a full-service marketing research firm, we are proud of the key benefits that keep our always-expanding client base coming back for precision, insight and timeliness.
Our 6 core solutions:
Our solutions are high level and all encompassing. Collectively they tell the story of who Sparks is by letting you know what all we can do for you.
![Understand your customers and build a strategy to keep them happier and more loyal through your customer experience.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/56159314e4b0e40a968cfd46/1444254484758/ic-custSat-h.png)
Customer Experience Strategy
![Discover insights into your market or consumers that can help you gain a competitive advantage or identify your next major opportunity.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/56159328e4b0e40a968cfdf6/1444254504080/ic-consumerMarketInsights-h.png)
Consumer & Market Insights
![Your organizational health, culture and employee engagement are at the core of your company's success, so together we’ll uncover the good (and bad) and develop an optimal strategy.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/56159302e4b0e40a968cfc6c/1444254466664/ic-employeeOrg-h.png)
Employee, Associate & Organizational
![Test your big idea, improve your design, optimize your functionality… in other words, learn what and how to make your new concept, product or service explode in the marketplace.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/561592f0e4b0e40a968cfbe3/1444254448990/ic-newConcepts-h.png)
New Concepts, Products & Services
![Our empirical approach lets you build or revitalize your brand knowing what resonates with customers, properly position your company/products in the marketplace, and stand apart from the competition.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/5615931de4b0e40a968cfd81/1444254493643/ic-brandPos-h.png)
Branding & Positioning
![Our BI team will sort through mounds of data to pull out actionable intelligence, design tools to report and track key information, and uncover insights using our advanced analytical chops.](http://static1.squarespace.com/static/55f08707e4b0f3eb7034446f/t/561592eae4b0e40a968cfb8c/1444254442770/ic-bizIntel-h.png)